A real-world example of how outsourcing and predictive dialing helped improve sales performance

BPO outsourcing services enable businesses to generate a continuous stream of conversations with potential clients while giving agents the opportunity to concentrate on appointment-setting, viewing properties, and concluding sales.

The key factor that determines the success of any property business lies in having a consistent conversation process with appropriate clients. Unfortunately, in the course of performing their duties, agents must engage themselves in various activities such as generating leads, arranging meetings, viewing properties, conducting negotiations, and making sales.

As a result, by delegating some of these activities to specialists, businesses are able to have a continuous dialogue process without burdening their sales team.

An investment property firm came to Wingo Starr with an all-too-common challenge.

They had successfully attracted many prospects using marketing strategies and word-of-mouth referrals. However, turning these leads into appointments demanded constant cold calls and follow-ups.

Despite realizing the importance of prospecting, the sales force just didn’t have the necessary time to do everything. Much of the time went into the process of dialing the number, making the connection, and leaving voicemails.

Therefore, they lost out on many potential opportunities, not because of a shortage of prospects but due to lack of time and effort.

The firm needed a more effective method of boosting its prospecting efforts without interfering with sales.

This obstacle was addressed by forming an alliance with Wingo Starr and making use of our BPO outsourcing services.

Instead of depending solely on their in-house sales representatives, the company utilized some portion of their prospecting and appointment setting efforts through a separate calling team.

Our calling team made use of predictive dialing technology to increase the efficiency of our calling process.

In contrast to manual dialing, the predictive dialer helps filter out all unanswered, busy, and answering machine calls. It saves a lot of time by ensuring that the caller speaks only to live prospects.

As a result, this makes the outreach effort much more efficient.

For any business that deals in properties, lead creation usually relies on numbers.

First of all, when you talk to more people, there will be more chances of creating an appointment or a business transaction for your company. However, when manually calling, there may be restrictions in terms of productivity.

Secondly, by using the predictive dialer system, there would be many more people who can be contacted every day. An outreach campaign may generate up to 300 calls daily, resulting in three times higher efficiency compared to manually contacting people.

In addition, the predictive dialer also eliminates unnecessary voicemails and unanswered calls.

Technology alone is not enough for outreach; consistent execution is equally necessary.

The majority of companies find it difficult to recruit, train, and manage call agents within their organizations. Even with the right technological resources, it can be very demanding to ensure that callers remain competent.

With Wingo Starr's business process outsourcing, companies get well-trained callers, management from supervisors, performance analysis, and reporting.

Ultimately, this allows companies to carry out consistent outreach while salespeople attend to other priorities such as appointments and closure of sales.

After implementing it, we noticed that the property company started showing positive changes in their outreach strategy.

The sales team managed to spend less time on making phone calls and became more engaged in interacting with potential customers.

In addition to that, the number of outreach calls per day got bigger and there was no need for spending too much time on manually dialing each call.

Overall, the company managed to open up more opportunities without hiring any new people or stressing out the sales team.

With the growing levels of competition, companies are now seeking ways to increase productivity without reducing efficiency.

BPO outsourcing offers a great way of doing that since organizations can delegate some of their business processes to competent personnel and reliable systems.

For example, it could be lead generation, appointments, customer management, or sales support, outsourcing helps firms expand their activities without increasing their staff levels considerably.

This especially applies to firms dealing with property as it helps them become more flexible and concentrate on activities that bring in money.