A Case Study Demonstrating How Telemarketing Improved Results for an Insurance Agency.
Cold calling is still one of the most efficient means of creating appointments for insurance firms. Nevertheless, numerous insurance agencies fail to conduct continuous outreach due to the fact that the agents are occupied with meeting customers, consultation sessions, and selling insurance policies.
In this case study, an insurance firm has managed to enhance their outbound sales process by approaching a BPO outsourcing company in Malaysia.
Like most of what an insurance agency does, cold calling, booths and door-to-door marketing were used by them to create leads.
Nonetheless, they still encountered many difficulties during their operations. For instance, young people found it difficult to engage in cold calling and door-to-door selling while booth selling depended very much on walk-in customers.
Despite the fact that cold calling was the most viable method to secure appointments, it was challenging to hire such callers since those receiving low pay lacked consistency while high pay did not necessarily mean high productivity.
Furthermore, the manager need to recruit, train, evaluate, and manually verify submitted reports.
Rather than expanding their own internal staff, the agency worked with Wingo Starr using our telemarketing outsource service.
With our calling crew and predictive dialer system, they spent less time waiting for calls to connect and more time speaking with real prospects. The dialer system also automatically skips busy lines and voicemails to ensure that up to 300 calls can be made per day—an improvement of about 3 times more efficient than normal manual dialing.
Management also had visibility of all the calls made, thus reducing manual reporting efforts.
First of all, manual cold calling is full of inefficiencies.
The caller spends a lot of time on manual dialing, connecting calls, leaving voicemails, dealing with busy signals, etc... until he finally gets through to his prospect.
Predictive dialing helps to save a lot of time.
As a result of automating the process of dialing, the caller can concentrate on what is important – talking.
Using Wingo Starr's predictive dialer on average, the caller manages to complete up to 300 calls per day, which makes outbound prospecting about three times more efficient compared to manual dialing.
This means that instead of employing three callers, a company will need only one caller with appropriate technologies.
For insurance companies, efficiency is not simply about recruiting more callers; it is all about becoming an effective sales process altogether.
Through the use of BPO outsourcing services in Malaysia, companies can now become more productive without expanding their internal workforce.
If you want to make your outbound sales process better, then you should contact Wingo Starr to learn how we can help.
