Having a good promotion may not necessarily ensure that you have a packed appointment schedule. The difficult thing for a beauty parlor is making sure that the interest generated converts into appointments.
Here, we explore how the beauty business has taken advantage of outbound telemarketing calls and appointment-setting services to ensure more appointments per month.
Like any other beauty firm, the company was already investing in different approaches to attract customers. Promotions, Facebook advertising, WhatsApp broadcasts, referrals, and packages were all part of their marketing efforts.
However, having the client take note of the promotional activity is just the beginning; the bigger challenge was getting them to take action and book an appointment.
It is very hard to keep following up on prospective clients when employees are occupied serving their current clients. In the end, they may forget about the promotion or even not show up to their appointments.
The beauty company required a better way to convert prospective customer leads into appointments.
Through Wingo Starr's telemarketing services, callers were capable of reaching out to their prospects proactively and following up on them.
This activity was facilitated with the help of a predictive dialer that ensured callers spent more time talking to potential customers rather than manually dialing phone numbers.
Nevertheless, placing calls was only half of the task at hand; it was just as essential to document what happened after each of them.
Using call CRM, callers were able to document each interaction and make some remarks after it. Thus, it became possible to record systematically such information as the customers' interest level, follow-up needs, and even appointments made.
Moreover, call recordings enabled managers to get an insight into each customer interaction. With the right access, they would be able to review calls if necessary and learn about how callers communicated with their customers.
Thus, it was possible for the company to know how their outreach program proceeded, not depending merely on handwritten notes.
The difference was reflected in the number of appointments made per month.
Prior to adopting the above approach, the company had an average of 20 appointments per month. Once the campaign was implemented, the company made an average of about 80 appointments per month – that is four times the initial average.
This illustrates the importance of a reliable appointment making system, which enables companies not to have to wait for customers to take the bait offered by promotions.
Most importantly, the system provided the company with a reliable structure for making customer contact all the way up to scheduling appointments.
For beauty businesses, an empty appointment slot is more than an empty space on the calendar. It represents an opportunity that might have turned into business.
Appointment Setting, thus, is not only about dialling more numbers, but about targeting the right people, following up, collecting customers' feedback, and knowing what needs to be done next.
A good BPO outsourcing company in Malaysia will offer not only the appointment setting itself, but also a call centre team without having to go through the whole hiring process and managing staff members.
This can be done by combining outbound calling, predictive dialling, and Call CRM.
From the above, it is evident that there has been an evident improvement in terms of generating appointments. Prior to the implementation of the outbound call and appointment campaign, the beauty industry used to have roughly 20 appointments per month. However, after implementation of the campaign, it now averages roughly 80 appointment.
Technology alone, however, is not the whole answer. Outbound sales calls need to be monitored and measured, and consistently executed in order for them to be effective.
Through Wingo's outbound call center services, it enables companies to merge calling technology with managed calling service and performance measurement.
This means that managers have more information about what is happening and can concentrate on the overall picture.
The key lesson from this property campaign is simple: Outbound sales performance cannot be measured by call volume alone.
Call volume does play a role. The bigger question is knowing what transpires after each and every call. With the use of predictive dialers and call process performance measurement, property organizations can streamline their outbound sales process and uncover opportunities within their prospects list.
Acquiring customers does not necessarily mean more ads. In many cases, what is needed is just an improved method of contacting those customers who were already reached.
The lesson to learn here is that whenever there is interest shown by customers, combined with continuous actions, the number of opportunities that are interested can easily turn into booked ones.
Contact Wingo Starr to find out about telemarketing services, appointment scheduling, and outbound calling solutions.
An appointment setting service will enable the beauty business to initiate calls with prospective clients, follow-ups, and generate appointments from prospects.
Outbound calling will help in contacting the prospects proactively instead of waiting for them to visit or being reached through ads and phone calls initiated by the prospect.
Yes. Businesses can use the predictive dialer and call CRM with their own in-house callers as well as outsourced calling services.
Data security is very important at Wingo. We are ISO 9001 & ISO 27001 accredited. The information of the customers and leads is processed and stored in a secured manner during the campaign.
