For educational companies, making inquiries may be just the first step. More challenging for them is to be persistent enough in their approach and turn those who are interested into customers.
This case study focuses on the work performed by an educational company together with Wingo Starr in order to increase efficiency of its lead follow-up system using the outbound calls.
The education firm was already receiving inquiries for possible future customers through its ongoing marketing strategies. Yet, every inquiry cannot be attended right away or on a consistent basis.
The internal team was occupied with other tasks that made it tough to continuously communicate with the prospects, answer their queries, and attend to those who were still thinking about it.
In case of educational firms, this can lead to the loss of possible chances. The student is probably interested, but he or she just needs some more information or follow-up calls.
A better way was needed by the firm to stay in touch with its prospects.
Wingo Starr gave the educational industry outbound calling solutions by way of a dedicated calling team.
Rather than solely relying on the employees in the company, the company managed to have callers reach out to potential clients and follow up on existing leads.
They were able to gauge the interest of the client, learn about the needs of the client, and decide on the next course of action which would be either further following up or scheduling an appointment.
The Call CRM solution helped in documenting the customer interaction and follow-up needs.
These figures prove that there is a significant rise in the number of appointments made per month since the introduction of the outbound call campaign.
Prior to the launch of this campaign, the education business would get only 20 appointments per month, while after improving the outbound calling procedure, 80 appointments would be received every month.
This example shows that constant prospect following-up will help an education company receive more appointments.
In an education company, follow-up success should not only focus on the number of calls but rather how each prospect should be handled according to an effective follow-up process.
There will be some students who will want to act immediately while others will require some time to think. Through constant contact, there will be more chances for the company to engage in further discussion regarding the needs of the prospect.
This is the additional help that a BPO call center Malaysia service can provide. In addition to the need to hire an internal calling team, there is also another alternative option.
Once the process of outbound calling was put into place, the educational business received extra help to handle its prospect follow-ups.
The internal team had the liberty to carry out their primary duties, while the outbound team performed its assigned tasks.
The experience clearly shows that efficient calling is not simply about reaching more people. Rather, it lies in ensuring that any possible opportunity is followed through, documented, and has the right follow-up process.
Business Process Outsourcing in Malaysia can help education providers manage additional operational work without having to build an entire team internally.
For processes such as lead follow-up, outbound calling and appointment setting, outsourcing can provide access to trained callers and established systems while reducing the workload on existing staff.
This allows education businesses to focus more of their time on students, admissions, and their core operations.
In the case of the education business, the enquiry itself is just the first step. Follow-up can help distinguish between inquiries that remain unanswered and those that become meaningful discussions.
By using outbound calls and BPO services, one can establish a systematic way of handling leads and pursuing opportunities.
In other words, it is not just about making more calls; it is about giving each potential opportunity a chance.
Outbound calling is effective for making proactive calls to potential students, following up on queries, and more.
A BPO call center provides outsourced calling and customer contact support, such as lead follow-up, outbound calling and appointment setting.
The use of BPO enables companies to outsource certain procedures to skilled personnel and allow their own employees to concentrate on core business functions.
Data security is very important at Wingo. We are ISO 9001 & ISO 27001 accredited. The information of the customers and leads is processed and stored in a secured manner during the campaign.
Contact Wingo Starr to learn more about our outbound calling, appointment setting and BPO outsourcing solutions.
The right conversation can turn an enquiry into an opportunity.
